Case studies go beyond mere testimonials by demonstrating how your brand met your customers’ needs and helped them achieve their objectives. An in-depth case study allows you to illustrate your achievements in a way that inspires your ideal future customer to become your next client. They assist you in showing, rather than telling prospective customers how you can help them achieve their objectives and get business case study writing services.
However, writing a solid case study can be challenging. Today, I’ll give you practical advice on how to write a case study, how to provide context, and how to define key metrics that will help your case study drive conversions.
- Write for someone who can appeal to your ideal customer.
Do you have a good picture of who your ideal customer is? Make your case studies for your university clients if it’s anyone in the education industry. Make the case studies for car parts and accessories suppliers, if anyone in the automotive industry.
The aim is for your case study to demonstrate to potential customers that you are:
They are at ease in their sector.
Recognize the needs of their industry.
Know how to deliver specific outcomes to their industry.
People who read case studies about outcomes in their industry would conclude that the same strategy will work for them.
- From beginning to end, say the story.
Storytelling is an important marketing tool. A good case study would allow you to learn a lot about the consumer in the case study, such as:
- Who is the hypothetical client, and what does he or she do?
- What were the priorities of the customer?
- What were the requirements of the customer?
- How did you fulfill those needs and support the consumer in achieving their objectives?
But don’t give up after a month or two. Follow up with the client from the case study and revisit the case study a few months later to explain how your strategies are still delivering long-term value.
This helps readers see that your goal isn’t only to help with immediate needs but also to ensure long-term success.
3. Make your case study simple to understand.
No one enjoys reading a large block of text, no matter how fascinating or insightful it is. Like blog posts, case studies should be scannable and easy to read.
Use good content formatting elements on your website, just as you would for blogs, blog posts, and copywriting, such as:
- Photos for Headers
- Lists of bullets
- Text is bolded and italicized.
These formatting elements can help your readers (especially those who like to skim) find the most important sections of your case study and get a good understanding of what your company can do for them, in addition to providing great SEO value for your case studies page and also get business dissertation help.
To change it up and make the content more interactive, consider adding multimedia elements such as videos, PDFs, and photographs in addition to written content.
4. Include real numbers
Have you ever read a case study where a company claims to have “doubled traffic” for a customer and wondered if that meant going from 100 to 200 visits or 10,000 to 20,000 visits?
Use simple, direct numbers instead of large phrases. This increases the credibility of your case study and aids in the development of brand trust.
In your case study, you want to be as realistic as possible. Provide precise, reliable numbers and (if possible) actual evidence in the form of maps, graphs, or analytics data instead of simply claiming you doubled their traffic.
5. In your case study, discuss particular tactics.
So you doubled the traffic or sales on a website, right? How did you pull it off? This is where you clearly state which goods or services you used and how they contributed to the desired outcome.
Don’t simply state, “Our online marketing services resulted in these findings.” Instead, say something along the lines of, “A three-month social media campaign focused on Facebook and YouTube, as well as a five-month link-building campaign, resulted in an improvement in rankings, as well as brand exposure.”
Don’t be worried about spilling your secrets; the aim is to build your brand as an industry leader, and you’ll need to demonstrate that you know what you’re talking about.
6. Try different content formats
Case studies do not always have to be told in the form of a narrative. Try various case study styles, such as an interview format in which you ask your clients the same questions about what they do, their desires, their goals, and how you fulfilled them that you did before.
Using your client’s vocabulary rather than your own will make the case study more relatable to your ideal customer.
The case study would be more relatable to your ideal consumer if you quote your customer in their terms rather than explaining the story.
Case studies can also be highlighted using infographics, webinars, and even podcasts. Get imaginative and see what types of content the users react to instead of sticking to the same old text-only format.
Case study analysis is the basis of a great case study. Request that your customers complete a brief survey outlining how you supported them in achieving their objectives; be sure to include relevant results in your request.
Please explain how the case study would benefit them by raising brand awareness and providing connection-building opportunities. Know that a well-written case study will help you and your client gain a reputation and attract a broader audience.